entrepreneurial business

Next Gen Ad Analytics:’Finding the Significant Few Among the Trivial Many’

The online advertising market is estimated at more than $30 billion in 2011  growing at 22 percent annually based on Internet Advertising Bureau (IAB) statistics. What we are seeing is explosive growth of predictive-analytics based tools and applications to drive the creation of new targeted ad services.

Look over today’s announcement  http://tinyurl.com/7tmmvsp that predictive analytics firm eBureau is spinning off its online advertising targeting business into a new company called TruSignal(TM) offering targeted advertising using proprietary predictive analytics and other tools.

All companies are interested in finding what we call the ‘significant few among the trivial many’ – I foresee many exciting developments and issues emerging here as we pursue this goal:

  • Expect other online advertising companies to create separate, specialized analytics driven service entities – analytics technology is driving this trend, is highly specialized, and this is moving very quickly
  • Different skills sets are needed as ad business moves to even more advanced analytics and visualization technologies- think of the implications for the online advertising sector looking for creative and ‘analytics-savvy’ candidates – new skill sets are needed now to secure and retain industry leadership
  • Expect to see more analytics spin-offs in other sectors- the same model is occurring in the health care, financial services and others

Always important to look at how major companies respond to these changes (think response of Barnes & Noble vs Borders to the e-book revolution). How does a major ad firm, well entrenched in traditional print, TV, radio media, address these new trends- most are obviously committed to the social media revolution but new predictive analytics tools are changing the rules of the game, helping ‘find the significant few among the trivial many’ in ways not possible today.

As these services accelerate, and they will, I expect to see major firms ramp up internal efforts to develop competitive analytics services organically. These powerful services are evolving very quickly and I expect to see major industry leaders seeking alliances with creative innovation leaders in the predictive analytics market.

 

Paul B. Silverman is a Lecturer in the Robert H. Smith School of Business in the University of Maryland. He also serves as CEO of Sante Corporation, an early stage personal health care management company, and Managing Partner of Gemini Business Group, a new venture development and advisory services firm. He can be reached at paul@paulbsilverman.com or via Twitter at @globalbizmentor

 

Paul B. Silverman writes about entrepreneurship, healthcare, analytics, and strategy management and serves as Advisor, Speaker, Educator, and Managing Partner of the Gemini Business Group, LLC, a new venture development firm, and author of “8 Building Blocks To Launch, Manage, And Grow A Successful Business.” He also serves as Adjunct Professor in the School of Business at George Mason University. See more at Paul B. Silverman Blog and sign up for Entrepreneurship Today! email updates to track latest new venture developments.

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Microblogging Creating New Social Media Legal Issues

Twitter and other microblogging platforms are obviously powerful social media tools. We have seen much discussion about security and privacy on Facebook and other social media but not much discussion on ownership of contacts and resources developed within these platforms.

We have seen similar discussions before, for example, related to who owns customer accounts when sales employees leave companies. However dissecting ownership rights of Twitter and social media accounts to determine who ‘owns’ which contacts and conversations looks like major challenge.

We are heading into new territory here – you can expect to see more discussion on this topic in coming months as more legal challenges like this emerge. Check out the following Guardian article  http://tinyurl.com/6qeqyye

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Buy Health Monitoring Devices Off The Clothing Rack?

In my recent  book, I talked about how technology is reshaping traditional markets and strategies. Given new directions in integrating health care monitors into clothing, I suggested we may be buying health care monitors in Lands End, and discussed how this will impact traditional retailer strategies. Sales staff questions may move from “What size and color jacket would you like to see?” to “Can I show you our blood pressure-only monitoring jacket or our top of the line full featured model tracking glucose, oxygenation and includes a USB port?”

And what about health care coverage. Expect to see some interesting issues emerge here- are you buying a jacket or a medical device; where do you draw the line?

The recently announced MisFit Wearables, with an investment by John Sculley MisFit Wearables Health Care Startup , I expect is moving in this direction joining other players and more are coming. The proliferation of sensor data from a wide range of devices (some you wear as clothes, some you attach to your body, some are like  band-aids, you use and dispose), and the need to track, securely manage, share, analyze and communicate  this data is spawning a new sector.

What is really exciting is moving from collection of basic vital sign data and using advanced analytics to analyze vital sign data, understand the real time impact of medications (both pharmaceuticals and nutraceuticals) and empower users and clinicians with new tools that can, I believe make a real contribution to improve our personal health and wellness, a market sector I am pursuing with a talented team. Lots of exciting developments here. Stay tuned.

 

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How To Be A Startup CEO – Bing Gordon Kleiner Perkins Video

Excellent video I highly recommend by Bing Gordon, partner at VC firm Kleiner Perkins Caufield & Byers (http://tinyurl.com/6vc5hy8). I also posted comments on video site and will be using some of these ideas in upcoming entrepreneurship course am teaching at GWU;

My posted comments as follows:

Excellent insightful presentation. I contribute teaching entrepreneurship in the George Washington University School of Business CFEE (“Center for Entrepreneurial Excellence”) and also serve as CEO of Sante Corp, a new venture with proprietary technology developing a new web-based personal health management system. My recently published book Worm on a Chopstick : Understanding Today’s Entrepreneurial Age: Directions, Strategies, Management Perspectives shared perspectives and tips on what entrepreneurial company managers need to know to move to beyond a start-up to create a high growth company.

Many excellent management tips and messages in Bing Gordon’s video I am sharing with both students and colleagues. There are 3 messages in particular I am emphasizing:

  • The Need to Balance Management and Entrepreneurial Responsibilities Entrepreneurship is messy and often frenetic, pursuing innovative technologies, new product launches and building an organization with minimal capital. CEO must nuture and balance entrepreneurial culture with clear focus on tightly managing results. I find many entrepreneurs lack the ‘traditional’ management skills and have a ‘build it and they will come’ philosophy- these new management skills can and must be learned. Bing Gordon’s presentation clearly reinforces this point.
  • Quantifying Objectives with Trackable Milestones Gordon describes Intel’s ‘OKR’ or ‘Objectives and Key Results’ management approach – managers set objectives and identify and track 2 to 3 results, and managers expected to achieve 70 percent of results. Very important discipline which helps companies grow and send messages to Boards and investors. I have used KPI’s (‘Key Performance Indicators’) for years in many global businesses, discussed KPIs in my recent book, and counseled many CEO’s to adopt and use these tools . Also proposed a similar approach to track large numbers of new inner-city entrepreneurial companies in a new “Entrepreneurial Empowerment Program (EEP)” I am proposing to the administration. Excellent discipline and should be more widely promoted.
  • CEO’s Need to Implement Scalable Processes CEO’s need to think and plan long term- that means understanding that scalable processes must be established early, what are the objectives of these processes, when are they needed, what cost-effective solutions can we implement now to serve as ‘building-blocks’ as business scales. This message is often missed by entrepreneurial managers struggling with day-to-day challenges with limited resources.

Thanks for sharing an excellent, insightful presentation.

Paul B. Silverman

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Entrepreneurship in the Health Care Sector and Syndicated National Radio Interview – Entrepreneurship- New Directions

Upcoming – TV Interview :Entrepreneurship in the Health Care Sector and Syndicated National Radio Interview: Entrepreneurship- New Directions

I have agreed to do a one hour TV interview on entrepreneurship in the health care sector. The interview will be scheduled for early January and follows my recent live TV interview discussing entrepreneurship on the weekly Upside Business Show on November 21st- the program was well received – copy of broadcast now available at http://www.ustream.tv/recorded/18671440 (click on Nov.21st show if needed)

While we see enormous challenges in today’s health care market, positive developments are emerging. One perspective, which I shared in my recent book ( Amazon at http://tinyurl.com/84texaf), is the pharmaceutical market includes two primary sectors—therapeutics (i.e., drugs) and diagnostics. Therapeutics is the pharmaceutical firms’ traditional business, reported to be about a $400 to $450 billion market.

Compare that to the diagnostics business, which includes several hundred companies, including many early stage entrepreneurial companies. Revenue estimates vary, but total diagnostic sector revenues are estimated at less than $30 billion, or less than 10 percent of a major pharmas traditional business. But diagnostics reduces health care costs and improves patient care, and many exciting developments are emerging providing the tools needed to improve early disease detection and wellness. Most important, we see entrepreneurial firms creating real excitement here. In the upcoming interview, I will share my vision on new directions I foresee and also invite one or more industry representatives to also share their insights.

I also accepted an invitation for an interview on a nationally syndicated NYC radio show to discuss new entrepreneurship directions and policies.

Stay tuned for dates and times – schedules to be firmed up shortly.

 

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How A Startup Catalyst in Lebanon Helps Young, Aspiring Entrepreneurs

How A Startup Catalyst in Lebanon Helps Young, Aspiring Entrepreneurs

You read that right, Lebanon. One of Lebanon’s most active startup catalysts, Seeqnce, hosted a new competition in partnership with Cedrus Ventures during Global Entrepreneurship Week.

Over two weeks in Seeqnce’s new interactive workspace in Hamra, young aspiring entrepreneurs submitted ideas, formed teams, underwent training and selection, and then completed a 48-hour bootcamp, culminating in a prototype pitch to judges. Of
60 initial entrepreneurs, only 42 made the initial cut to form 11 teams, and one team dropped out due to the pressure. Many fledgling startups gained valuable experience here.

Teams present their business models to the jury, led by the Minister of Telecommunications Nicolas Sehnaoui. Each team had five minutes to explain their business concept and general revenue model, and then they had to showcase either a working prototype or a skeleton of their website. The jury assessed them based on four criteria: team members, presentation, product, and viability. Jury members asked tough questions, such as the supply chain of some products and how some of these startups were differentiating themselves from other established companies on the market.

The above highlights are extracted from an interesting article which I recommend reading
http://www.wamda.com/2011/11/its-not-just-about-the-idea-at-startup-competition-the-execution

Here are my observations on the above:

  • The MENA (Middle East North Africa) region has a vibrant, energetic new venture community driven by aspiring entrepreneurs – this is a positive force in these countries – I find many in the U.S. are not aware of this
  • The MENA economies are really driven by smaller companies – for example, in Saudi Arabia, about 40 percent of the population work in companies with market cap of less than $15,000. While many are what we call ‘necessity’ vs ‘opportunity’ driven small business, nonetheless the new venture momentum is strong
  • The above scenario is, at some level, repeated in every country in the world. Global entrepreneurship is alive and well. As an example, I closely track the health care sector and while the US has an impressive health care system, most would be surprised at the level of innovation  emerging from overseas entrepreneurs.
  • Helping these efforts provides many of the benefits you would expect such as regional economic growth, job creation, and so on. Being directly involved in this area several years ago, I saw one other benefit- the ability to identify and build on these
    relationships to create a win-win and also help U.S. companies and our economy.

Today this is an ad-hoc effort . During a November 21st TV interview on the Inside Scoop Business program http://www.ustream.tv/recorded/18671440 , I described a new program, the AEGIS program (“Accelerated Entrepeneurial Global Investment System) I am proposing to help attract overseas innovative ventures and technology to the U.S. market to promote job creation, innovation, and economic growth. Some key features of the proposed new program which I described in the interview:

  • Replaces today’s ad-hoc approach to identify, analyze, track and manage new ventures with a highly structured, well-defined program
  • Builds a base of ‘showcase’ companies in targeted sectors (e.g., alternative energy, bio-tech, health care, others) that provide high upside, economic benefits
  • New U.S. entities have global reach thus creating new export opportunities

I am starting discussions with the administration in early December related to AEGIS and will be seeking to attract major business partners to also participate. From my perspective looking at global entrepreneurship, I see many benefits here and the
ability to create win-win situations with overseas partners.

Stay tuned.

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Entrepreneurship -Interview on Inside Scoop Business Show Nov 21st

Agreed to be interviewed on weekly Upside Business Show November 21st- live on local channel 10, FIOS, Comcast, other TV markets, and live web streaming

Copy of broadcast now available at http://www.ustream.tv/recorded/18671440 (click on Nov.21st show if needed)

Welcome your comments on the show – I think local entrepreneurs may find this helpful

Here is blurb I shared with local press and regional business development groups after the program:

In the one hour program, I  reviewed entrepreneurial strategies, perspectives for entrepreneurs, sharing some perspectives on evaluating ventures and new venture strategy.

I also reviewed several new entrepreneurial programs I have proposed to support job creation and economic growth- discussion expanded on information in my recently published book Worm on a Chopstick : Understanding Today’s Entrepreneurial Age: Directions, Strategies, Management Perspectives ( available at Amazon, Kindle) Good discussion with strong feedback – I am encouraged by the positive response

I do see real opportunity to develop creative entrepreneurial-driven, business expansion programs and  shared some of the directions I am pursuing on the show. Given today’s economic situation, we need to do more here.

I have shared my views on what I think should be done and will be talking with both administration staff and private groups in the next few weeks to discuss these initiatives. I welcome the feedback of others who also have interest and ideas- we need a dialog here given the job creation and economic challenges we are facing.

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New GWU Course Focuses on Helping Entrepreneurial Companies Grow

We know the skills required to launch a business, what I call SYOB skills (‘start your own business’),  are very different from skills needed to grow and create a scalable, sustainable business.

I am pleased to advise George Washington University Center for Entrepreneurial Excellence (“CFEE”) in the School of Business will now offer a new 1 1/2 credit seven week undergraduate course, Entrepreneurial Management I, MGT 4900,  starting January 7th and meeting Thursday 3:30 to 6:00 PM.I serve as an Adjunct Professor in the GWU School of Business and will be teaching the new course.

I developed the new undergraduate course to address the skills I believe are  needed to help  early stage companies grow- I find these are not well understood by entrepreneurial management teams I work with and are  missed in most traditional entrepreneurship programs.

The new course will use textbook and HBS cases – this will be a highly interactive, fast paced course. I am expecting  strong response to this new course and if you want to attend, early registration is recommended. For more information, check the GWU registrar website or contact me.

Here is an excerpt from the course syllabus- as you can see this is not a traditional “SYOB” course, and I believe will be well received by students based on my experience both teaching and working with many early stage ventures:

Course Description

Structured as a fast paced, dynamic, “learn by doing” integrated program, Entrepreneurial Management 1 (“EM 1”) introduces students to the skills needed to address critical entrepreneurial company issues and opportunities, develop winning strategies, understand how to address today’s entrepreneurial age challenges, and grow entrepreneurial ventures.

Entrepreneurial Management takes an integrative, multi-functional approach to the entrepreneurial business management issues facing managers of both emerging entrepreneurial firms, as well as traditional major firms seeking to address today’s entrepreurial age challenges and opportunities impacting their business.

Today’s traditional companies must “think entrepreneurially” to survive and grow, addressing today’s market challenges and opportunities. But to survive and grow, entrepreneurial companies must also adapt; moving from start-up to a sustainable business demands moving beyond “start your own business” skills and learning to think like “traditional” management. EM 1 addresses the core issues faced by all firms seeking to both understand today’s entrepreneurial age challenges, and develop new strategies, skills and perspectives to create defensible and sustainable businesses.

Within the EM1 course, we will examine critical strategic entrepreneurial management issues focusing on six core study areas:

  1. Innovation Management: New Directions in Developing, Leveraging and Managing Innovation
  2. New Technology: Driving Creative Business Models
  3. New Product Development: Creating Sustainable, Defensible Businesses
  4. Transitioning Challenges: Moving from Emerging Entrepreneurial to Professionally Managed Firm
  5. Globalization: Reshaping Markets, Products, Processes, Strategies
  6. Strategy Management: Challenges, Best Practices and Strategies

Through lectures, case studies, assigned readings, class assignments, and students’ active classroom participation, Entrepeneurial Management 1 provides students with a strong foundation of key entrepreneurial management a dynamic, challenging, fast-paced, learning environment.

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TV Interview -Entrepreneurship Strategies and Economic Growth

Interviewed on weekly Upside Business Show November 21st- local channel 10 on cable also on Verizon FIOS  and live web streaming- check out copy of broadcast now available at http://www.ustream.tv/recorded/18671440

One hour program  reviewed entrepreneurial strategies, perspectives for entrepreneurs,  and new entrepreneurial programs I have proposed to support job creation and economic growth- discussion expanded on information in my recently published book Worm on a Chopstick : Understanding Today’s Entrepreneurial Age: Directions, Strategies, Management Perspectives ( Amazon at  http://tinyurl.com/797naog Good discussion with strong feedback.

I do see real opportunity to develop creative entrepreneurial-driven, business expansion programs and  shared some of the directions I am pursuing. Like to hear from  others on ideas – given today’s economic situation, we need to do more here.  

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Comments on Washington Post Article on Student Entrepreneurship

Offered comments today on Washington Post article “The Boss in the Mirror” reviewing new ventures created by student entrepreneurs and entrepreneurship education in universities- check out   http://tinyurl.com/79kt79f

 

 

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