entrepreneurial education

Failure Is Often A Key Driver for Success: Check out “Failing Forward — 3 Tips for Failing Your Way to Success”

Most entrepreneurs are familiar with the story of Thomas Edison’s invention of the light bulb. To outsiders, looks like a waste of time and effort- we see about 10,000 failures and one success. Thomas Edison saw it differently in his widely quoted views on success and failure: “I have not failed 10,000 times. I have not failed once. I have succeeded in proving that those 10,000 ways will not work. When I have eliminated the ways that will not work, I will find the way that will work.”

I agree with Thomas Edison and always define failures as “Learning Experiences” — this works for me.

I recommend checking out “Failing Forward — 3 Tips for Failing Your Way to Success” – an excellent perspective on success and failure from Marshall Graham, Managing Partner at Indian River Advisor, LLC. Excellent insights here for all entrepreneurs.

 

Paul B. Silverman writes about entrepreneurship, healthcare, analytics, and strategy management and serves as Advisor, Speaker, Educator, and Managing Partner of the Gemini Business Group, LLC, a new venture development firm, and author of “8 Building Blocks To Launch, Manage, And Grow A Successful Business.” He also serves as Adjunct Professor in the School of Business at George Mason University. See more at Paul B. Silverman Blog and sign up for Entrepreneurship Today! email updates to track latest new venture developments.

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WSJ – Comments on Alibaba “Singles Day” Results

On November 10th, the WSJ reviewed Alibaba results and the Gross Merchandising Volume or “GMV” metric used to measure performance of e-marketplace companies such as AliBaba and others. I find GMV and related platform business model metrics not well understood. These will be increasingly important as growth of “customer to customer” platform networks accelerate in healthcare and other sectors. Below is a full copy of my comments. Link to the WSJ article and edited comments at http://tinyurl.com/n369mha

Eeading about Alibaba’s business model, I recall the “eyeball model” driving the e-commerce explosion in the 1990’s. The premise- attract large numbers of users/customers to your site, generate value by product and service sales and, most important, generate scale to drive advertising revenue and “exponential” future earnings. Some did it well such as eBay, but the model spawned hundreds of new ventures and most failed. Why? Management, undercapitalized, poor execution strategy- these are the usual reasons most ventures fail. But there was also a fatal flaw here- the eyeball model at the time could not create a universally successful business in all sectors without careful positioning and deep pockets, not the outcome many investors expected. “Build it and they will come”- they didn’t.

Fast forward to today. Alibaba reported very impressive results on “Singles Day”, I.e., 111114, reporting 35 billion yuan ( about $5.75 billion) in the 24 hour Singles Day period. GMV or Gross Merchandise Value is their key business model metric- high GMV translates to higher revenue and presumably long term earnings growth. Following a $25 billion IPO two months ago, there is great pressure to show high GMV.

Several comments here. No question Alibaba is an outstanding success by any measure. One question is long term sustainability. Having merchants offer steep discounts ( 50 % in some cases) to create high single day sales volume looks like a “loss leader” strategy- at least one analyst also questioned whether this is sustainable long term. Remember Groupon and LivingSocial issues. Secondly, note GMV shows total value of transactions sold through Alibaba’s marketplace platform and is not a well defined standard. GMV may include shipping charges, items that will be returned, and other components for the “customer to customer” sales via Alibaba’s platform. GMV is excellent for comparing marketplace companies, but each player may use different assumptions to calculate. Finally, recognize GMV is one of several platform model metrics such as Gross Transaction Volumes or GTV which is well suited for platforms using commission-based pricing strategies. Bottom line here- Alibaba’s success will spur other “GMV” centric new ventures as did the “eyeball” model- lets understand the definitions here and standardize, ensure the proper financial accounting and reporting practices are in place, and ensure the e-marketplace sector achieves the global market growth we all foresee.

Paul B. Silverman writes about entrepreneurship, healthcare, analytics, and strategy management and serves as Advisor, Speaker, Educator, and Managing Partner of the Gemini Business Group, LLC, a new venture development firm, and author of “8 Building Blocks To Launch, Manage, And Grow A Successful Business.” He also serves as Adjunct Professor in the School of Business at George Mason University. See more at Paul B. Silverman Blog and sign up for Entrepreneurship Today! email updates to track latest new venture developments.

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Inc. – 8 Recommended Courses for Entrepreneurs 

Interesting Inc. Article on 8 recommended courses entrepreneurs should take. Check out  http://tinyurl.com/mct6llb

I posted following comments:

Good post and pleased to contribute here.  I like to say the “traditional laws of business are not repealed for new ventures”- not all agree with this assertion but my experience with many ventures shows these skills improve probability of success. Your selection of recommended courses is a good starting point and reinforces this point which I believe is missed by many. I suggest two additional recommended course areas

— Mathematics/Statistics – new business models and ventures are using analytics to develop innovative lines of business. Conceiving, managing, marketing, financing and growing these new analytics-centric businesses in fiercely competitive markets demands new analytic skills I find lacking. These skills can provide a competitive edge

–International – all business is global and more than 50 percent of Fortune 500 revenue is derived from overseas business. Entrepreneurs should understand how to operate in the international arena, i.e., how non-GAAP differs from GAAP reporting; how to develop equity and non-equity intl alliances; how exchange rates impact financial flows and strategies- all important management skills that provide entrepreneurs with a competitive edge.

Paul B. Silverman writes about entrepreneurship, healthcare, analytics, and strategy management and serves as Advisor, Speaker, Educator, and Managing Partner of the Gemini Business Group, LLC, a new venture development firm, and author of “8 Building Blocks To Launch, Manage, And Grow A Successful Business.” He also serves as Adjunct Professor in the School of Business at George Mason University. See more at Paul B. Silverman Blog and sign up for Entrepreneurship Today! email updates to track latest new venture developments.

 

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Posted “Emerging Business Models Driven By Predictive Analytics” in Business Model Innovation Forum

Agreed to serve as a member of the Business Model Innovation Forum. Good discussion here on all aspects of business models and where we are heading. I posted following comments today as an initial contribution – more information in the Forum at www.businessmodelhub.com. I am pleased to share a copy of my posted comments:

Emerging Business Models Driven By Predictive Analytics

I am pleased to contribute to the Forum and look forward to discussions with other members.

Two areas related to business models in my view should be discussed. First, predictive analytics which is reshaping traditional business models and changing the competitive landscape. These new tools analyze millions of “information records”, develop “rules” to explain the outcomes with major improvement in speed and accuracy. Note information records may include traditional databases, as well as unstructured “text analytics” from news feeds, messaging, maybe doctors notes related to an electronic health record (EHR). Seamless analysis of both traditional structured and unstructured data is a powerful new direction and where we are heading.What we are seeing are new services emerging, creating new markets, many driven by entrepreneurial firms. New clinical diagnostic services to improve healthcare outcomes and reduce costs- results show dramatic improvement. Technology Assisted Review or TAR, using advanced analytics in the legal arena to assist in identifying relevant and priviliged documents reviewing millions of documents for class action and other major legal cases. Continuous Audit, Continuous Monitoring or “CA/CM” using real time analytics in Fortune 1000 companies to identify problem, possibly fraudulent transactions pre-audit saving time and money and reducing exposure.

I have been involved in these and can cite many others. Key point- we are creating new business models here- some based on outcomes, others based on client savings maybe linked to longitudinal or total costs. So today what looks like a traditional software product, services, or solutions business may be competing with “transaction based” players, oftentimes entrepreneurial firms using creative business models and pricing structures.

Secondly, while we often focus on the internal, company- centric elements of the business model which are essential, lets keep in mind that external factors play a major role in shaping a firm’s business model and strategy. In 2013, I made this point in comments on an excellent business planning post by Accenture. You can see my comments and the Accenture link at http://tinyurl.com/ozugkl9

Bottom line here- we can expect to see many new, creative business models emerging which “push the envelope” demanding that management acquire new business planning and analysis skills. “Business as usual” will not be a successful strategy. Many of these new emerging business models in my view will be driven by agile entrepreneurial firms creating both new investment and value creation opportunities as well as challenges for traditional players,

Paul B. Silverman writes about entrepreneurship, healthcare, analytics, and strategy management and serves as Advisor, Speaker, Educator, and Managing Partner of the Gemini Business Group, LLC, a new venture development firm, and author of “8 Building Blocks To Launch, Manage, And Grow A Successful Business.” He also serves as Adjunct Professor in the School of Business at George Mason University. See more at Paul B. Silverman Blog and sign up for Entrepreneurship Today! email updates to track latest new venture developments.

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Comments -“War and Peace” on the subway: How your iPhone is saving literature. Salon

Interesting article on how e-book market is changing. Posted comments discussing some entrepreneurship and strategy insights here

check out Salon article at

http://www.salon.com/2014/05/14/war_and_peace_on_the_

subway_how_your_iphone_is_saving_literature/

Here is a copy of my posted comments…

Interesting article. From an entrepreneurial perspective, maybe we are seeing a new opportunity emerging here. Authors and publishers think “chapters”. Why? Because we always did it that way. Write a book, say 40,000 words. Maybe 2,000 words for front and back copy so we have about 38,000 words book content. Assume you plan to have 15 chapters, each chapter will have 2,533 words. Assuming about 250 words/page, each chapter will be about 10 pages and total page count will be about 160 pages- a reasonable book structure.

But the market may be sending us a message. Forget “chapters” which are ” product driven” and arbitrary based on the above calculation.

Maybe we should consider a “market driven” strategy to address the growing market for “snippet of information readers” who are using Smartphones. Suppose we define a new book structure whereby books are divided into ” bite size” information packets- maybe call each of these “brevis”, Latin for tiny. And we set the length of each brevis at what a reader can read in say 4 minutes, maybe 1,000 words, and that is standardized. We create a new class of books structured in brevis, not chapters, which meets market needs.

I am not sure I will see a “brevis” book soon, but I shared the above to make several points. First, recognize the difference between product or technology driven strategy vs. market driven. When markets send messages on issue and opportunities, smart players listen and respond quickly. E-books changed the book industry- Barnes and Noble responded; Borders became a business school case study.

Secondly, thinking “counterintuitively” is an important skill to develop. Thinking Intuitively, you would expect readers would use e-readers not smartphones- larger, easier to read screens, and other features provide advantages. So what we are seeing here is counterintuitive, not what we would expect. Identifying and analyzing the “How’s and Whys” here is a powerful skill worth honing. Finally, be prepared to fail. I am not sure the “brevis” book will be a success but going through the planning process, understanding the market nuances, understanding what are user needs today and how are they changing- these are the real benefits. At the time of the D-Day invasion, a turning point in World War II, General Dwight D. Eisenhower commented that ” The Planning Process is Everything; The Plan is Nothing”. I use this philosophy often and firmly agree- great things can be accomplished through detailed planning, exploring “what-ifs”, and postulating market driven business strategies that oftentimes can shake up markets or create new ones. There will be failures but many benefits will also be realized.

So I will continue to think about the Brevis book, get feedback and criticism ( probably lots of it) from colleagues and friends, which will reshape my thinking I am sure. That is how we make progress.

Paul B. Silverman writes about entrepreneurship, healthcare, analytics, and strategy management and serves as Advisor, Speaker, Educator, and Managing Partner of the Gemini Business Group, LLC, a new venture development firm, and author of “8 Building Blocks To Launch, Manage, And Grow A Successful Business.” He also serves as Adjunct Professor in the School of Business at George Mason University. See more at Paul B. Silverman Blog and sign up for Entrepreneurship Today! email updates to track latest new venture developments.

 

 

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SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters- Post By David Skok

Excellent post by David Skok at http://www.forentrepreneurs.com/on using a using analytics to manage a SaaS business. I posted comments also emphasizing need to use analytics to assess changing markets/external factors for #entrepreneurial ventures. Also strongly recommend the site – http://www.forentrepreneurs.com/- excellent resource for entrepreneurs

Below is a copy of my posted comments – you can review the original post at http://www.forentrepreneurs.com/saas-metrics-2/

Here is a copy of my posted comments..

David

Excellent article- thanks.

Several months ago I was invited to do a guest blog post and serve as an Advisor for Funding Profiles, a Santa Clara-based company offering a powerful suite of financial analytic tools that “integrates with existing business applications to continuously translate traditional financial metrics into the language of business strategy”. For companies with thousands of products, infrastructure, and processes spanning the globe, the ability to ‘drill down’, examine ‘what-ifs’, and assess how and if global LOBs meet KPIs and support the strategic plan, is a powerful planning tool. Your post reinforces this point.

But markets and technology are moving quickly, consumer power is increasing, and external global factors will impact all global businesses which creates risk and uncertainty. In fact, one study shows macro-environment, competitive and corporate positioning factors account for about 80 percent of ROA variation among LOBs. So optimizing the company’s internal resources, processes, and KPI’s really address only 20 percent of the planning challenge based on these findings. My post “How Analytics is “Raising the Bar” for Corporate Strategy: Understanding the External Environment” talks about how new analytic tools can provide a competitive edge, creating what Tom Davenport (Author- Competing on Analytics: The New Science of Winning) defines as “analytic competitors”.

Bottom line- while emphasis of the above is larger corporations, my view is entrepreneurs that also understand how to analyze markets, external opportunities and threats, and how to use analytics with Porter’s Five Forces Model, STEEP, and competitive benchmarking tools can achieve a competitive edge. Properly used, external market analytics provide a competitive edge for evaluating, strategy positioning, and managing entrepreneurial ventures. During the past six months, I have looked at ventures in areas of wearable healthcare monitoring devices, clinical analytics, analytics for fraud detection, legal analytics, and solar energy among others. To accurately gauge outlook and opportunity for these and others, venture evaluation must go well beyond the typical “size of market, expected market share” and ‘drill-down’ to understand external market threats and opportunities. We have a way to go yet in educating the entrepreneurial community but I believe today’s “hyper competitive” dynamic global markets will help accelerate the adoption of these new analytics capabilities.

Paul B. Silverman writes about entrepreneurship, healthcare, analytics, and strategy management and serves as Advisor, Speaker, Educator, and Managing Partner of the Gemini Business Group, LLC, a new venture development firm, and author of “8 Building Blocks To Launch, Manage, And Grow A Successful Business.” He also serves as Adjunct Professor in the School of Business at George Mason University. See more at Paul B. Silverman Blog and sign up for Entrepreneurship Today! email updates to track latest new venture developments.

 

 

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The 7 Biggest Founder Mistakes

Good counsel here for all entrepreneurs … Mistakes to avoid when starting new entrepreneurial ventures

http://www.inc.com/dana-severson/the-7-biggest-founder-mistakes-that-you-can-learn-from.html?cid=sf01001

Paul B. Silverman

Paul B. Silverman writes about entrepreneurship, healthcare, analytics, and strategy management and serves as Advisor, Speaker, Educator, and Managing Partner of the Gemini Business Group, LLC, a new venture development firm, and author of “8 Building Blocks To Launch, Manage, And Grow A Successful Business.” He also serves as Adjunct Professor in the School of Business at George Mason University. See more at Paul B. Silverman Blog and sign up for Entrepreneurship Today! email updates to track latest new venture developments.

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How to Create a Killer Business Plan- Martha Stewart Perspective

Good counsel on creating a ‘killer’ business plan from Martha Stewart who many may not know offers excellent resources for entrepreneurs.

Note the recommendations to “… be concise, compelling, complete” – the “3 C’s”. While good points here, the article missed one critical point- the need to emphasize and show a winning management team. I shared the following comments:

Good counsel here and I like the ” 3 C’s ” recommendations. Article emphasizes business plan essentials but we know investors often invest in management more than plans. Reinforcing the depth of management experience in the venture; creating a strong Management Advisory Board; structuring a Product Advisory Council- these are low cost, smart steps that add great value to business plans based on my experience .

Check out article at

 http://www.marthastewart.com/266952/how-to-create-a-killer-business-plan

Paul B Silverman

 

Paul B. Silverman writes about entrepreneurship, healthcare, analytics, and strategy management and serves as Advisor, Speaker, Educator, and Managing Partner of the Gemini Business Group, LLC, a new venture development firm, and author of “8 Building Blocks To Launch, Manage, And Grow A Successful Business.” He also serves as Adjunct Professor in the School of Business at George Mason University. See more at Paul B. Silverman Blog and sign up for Entrepreneurship Today! email updates to track latest new venture developments.

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How To Be A Startup CEO– Interview with Bing Gordon Kleiner Perkins

I am reviewing materials for an upcoming entrepreneurship book and found an excellent interview on how to be a startup CEO with Bing Gordon, partner at VC firm Kleiner Perkins Caufield & Byers, a leading Silicon Valley venture capital firm. While posted in December 2011, Bing Gordon’s counsel for startup CEO’s is right on target today, particularly his points about the need to Quantify Objectives with Trackable Milestones”. Gordon describes Intel’s ‘OKR’ or ‘Objectives and Key Results’ management approach – managers set objectives and identify and track 2 to 3 results, and managers are expected to achieve 70 percent of results. Very important discipline which helps companies grow and send messages to Boards and investors. Gordon also makes excellent points about “The CEO’s Need to Balance Management and Entrepreneurial Responsibilities”, emphasizing the need to nuture and balance entrepreneurial culture with clear focus on tightly managing results. Not an easy tightrope to walk as we all know, but a “build it and they will come” philosophy clearly doesn’t work in today’s rapidly changing global entrepreneurial market.

 You can view Bing Gordon’s presentation at http://tinyurl.com/6vc5hy8 . The 28 minute video is well worth watching. At the time, I also posted comments on the video which you may find helpful- you can see these at       http://tinyurl.com/l7nfuzo.   

                                                                                          Paul B. Silverman   July 2014

Paul B. Silverman writes about entrepreneurship, healthcare, analytics, and strategy management and serves as Advisor, Speaker, Educator, and Managing Partner of the Gemini Business Group, LLC, a new venture development firm, and author of “8 Building Blocks To Launch, Manage, And Grow A Successful Business.” He also serves as Adjunct Professor in the School of Business at George Mason University. See more at Paul B. Silverman Blog and sign up for Entrepreneurship Today! email updates to track latest new venture developments.

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HOW BOOK MARKETING/PROMOTION DRIVES CLIENT BUSINESS AND SELLS PRINT BOOKS

BOOK SIGNING AND MEET THE AUTHOR AND  EVENT AT  EXPO EAST CONFERENCE  ATLANTIC CITY : HOW BOOK  MARKETING/PROMOTION DRIVES CLIENT BUSINESS AND SELLS PRINT BOOKS

I was invited to do a book signing and “Meet the Author” event June 5th at the Expo East promotions expo in Atlantic City, NJ. for my first book in the   “Worm on a Chopstick” series,   Understanding Today’s Entrepreneurial Age: Directions, Strategies, Management Perspectives, and discuss my second book planned for release in late 2012.

One of the largest promotions/marketing conferences, the trade-only event attracts major corporate buyers, sales reps, promotion/marketing companies, ad agencies, and others.  Today we see explosive growth of  e-books which is driving market demand, and also see the demise of traditional ‘brick and mortar’ bookstores.

However, before we writeoff the traditional print book market, it is clear to me based on discussions at this event and elsewhere, that print books are supporting many creative marketing and promotion initiatives to create new markets, promote major lines of business, and sell books in large quantities. While we may typically think about print books sold in bookstores, airport kiosks, via Amazon or other mail order channels, the following are some of the marketing and promotion channels I have discussed now being used to support business and sell books:

  • Major bank develops a “Small Business Corporate Library’ to offer selected clients to strengthen their relationship with small business customers and reinforce their brand
  • Pharmaceutical firms integrate nutritional health and wellness programs with one or more selected books
  • Insurance companies use selected ‘branded’ planning/lifestyle texts to create new educational programs for their clients
  • Emergency services (local police and fire) ‘private label’ educational publications for children to provide safety education
  • State governors add ‘tip-in’ pages in a customized version of a business/entrepreneurship or other book to support economic development and attract businesses to the region (“tip-in” pages are custom pages inserted upfront into print books)

All of the above are driven by a basic need – companies want to attract, educate and strengthen relationships with customers. Traditionally, you may have received an imprinted calendar, pen or notepad from your favorite bank, and probably still will, but the above are some of the many new creative and exciting marketing/promotion activities we see emerging now. Given today’s intense global competition, I expect these initiatives to accelerate and others to emerge also linking social media, print books, and e books- we are seeing major new, exciting market opportunities developing here.

Paul B. Silverman writes about entrepreneurship, healthcare, analytics, and strategy management and serves as Advisor, Speaker, Educator, and Managing Partner of the Gemini Business Group, LLC, a new venture development firm, and author of “8 Building Blocks To Launch, Manage, And Grow A Successful Business.” He also serves as Adjunct Professor in the School of Business at George Mason University. See more at Paul B. Silverman Blog and sign up for Entrepreneurship Today! email updates to track latest new venture developments.

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